We are entering a new era of empowerment for women in the workforce. And it’s thanks to generations of great women who have been constantly challenging the status quo, from Audrey Hepburn, who not only captivated Hollywood with her grace and poise, but also charmed the world with her humanitarian efforts as UNICEF’s Goodwill Ambassador; to Marie Curie, the first and only woman to have ever won two Nobel prizes in two different science fields. Today, we have a number of female role models choosing to challenge patriarchal views as they helm women empowerment campaigns and make remarkable contributions to society.
Outside of PRecious, we asked the youngest members of our team to share about the female role models they wish to emulate.
My longtime mentor: An embodiment of duality in public and private spheres
The duality of women in the private and public spheres has always inspired me, and that is a characteristic I see in my longtime mentor who I came across as a lost teenager in a youth programme.
My mentor wields her strength in her public sphere, as a director, founder, businesswoman, while still keeping a full time corporate role. The way she wields her power and knowledge has always been one of my sources of motivation to continually evolve as a person and professional. In singing her praises, I quickly learnt also that her successes had to come with sacrifices in her chase for everything.
In more recent years, as she became a mother herself in her private space, these sacrifices were so much more significant. Yet she continues to amaze me with how her head and heart have learnt to align in staying true to her voice in the face of painful decisions. In knowing when to critically end situations that no longer served her vision. This courage is not built overnight, but over a series of constant hard decisions.
Contributed by Lim Cheng Sing, Junior Client Executive, PRecious Communications
My grandmother: A perfect combination of hard and soft skills
I would like to dedicate this post to my grandmother, for inspiring me to become a better human being.
Her level of grace and empathy in handling difficult situations never fails to amaze me. Hearing her recall her childhood, when her family had to flee from the Japanese Occupation, and how she dealt with losing loved ones, gives me courage to deal with the comparatively-minute problems I have. Having a difficult childhood made her extremely adaptable to her surroundings: Picking up basic English, Malay, Tamil, Cantonese, Hokkien, along with Chinese, she was able to start her own business selling clothing supplies. At a time when women were expected to be stay-at-home moms, she was able to provide generously to her children and grandchildren along with running her own business. She is truly the embodiment of “tough times don’t last, but tough people do”, and her feats triumph that of anyone I’ve ever met.
Apart from that, she is also a great cook! Not something I may be able to emulate completely but she makes me want to try. If only I had half the amount of hard and soft skills she possesses, that would be enough for me.
Contributed by Tania Seah, Junior Client Executive, PRecious Communications
Michelle Obama: More than just Barack Obama’s wife
We first came to know Michelle Obama as Barack Obama, the US President’s wife. However, she did not let that tag bring her down. She stood her ground, made a name for herself and told the world her views with striking clarity. The way she responded to trolls and comments about her appearance and race were jaw-dropping. I hope I can respond to such trolls and negative people in the future with the same dignity and calm demeanour she had. She was unfazed in the face of adversity and that’s one of the many numerous characteristics I hope to emulate. After reading ‘Becoming’ I was all the more awestruck at the way she handled life – the numerous adversities and incidents that came her way. The story of her becoming the woman she is now inspires you to believe that you can do anything you set your heart on! Michelle instils in you the confidence and passion to carve your own path, come what may.
Contributed by Aishwarya Valliappan, Junior Client Executive, PRecious Communications
My mother: The strongest woman I know
When talking about role models, I immediately thought of a woman whom I have known my whole life: my mother.
I have been in awe of my mom for as long as I could remember. She is the strongest woman I know, and I aspire to be as strong as she is. My mom is a tenacious business woman who always works her hardest to provide the best for our family. She always puts her family first despite everything; she is the shield that always protects our family.
Although I know that I could never give back everything she has given me, I will keep doing my best to make her proud. From my mom’s example, I am reminded that we women are brave and strong. We possess integrity. We are independent and emotionally intelligent. We have great opinions and are capable of a lot of great things – especially breaking stigma and stereotypes. Happy International Women’s Day!
Contributed by Melisa Hanjaya, Junior Client Executive, PRecious Communications
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PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.