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PRecious Communications Senior Leadership Team

Your Reputation is PRecious.

WE’RE HERE TO PROTECT IT.

WHY PRECIOUS?

Big or small, local or international.
We’ve got your back at every stage of your business.

PRecious Edge

PRecious Edge works with leading global, regional and local technology brands to educate stakeholders and create compelling brand narratives through purposeful story-telling.

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PRecious INC

We have a dedicated team specialising in working in corporate, government and business-to-business environments to create impactful brand awareness and thought leadership.

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PRecious LIFE

Uprooting the conventional approach of public relations, the Life team offers integrated marketing and public relations solutions that propel brands forward.

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 At PRecious, we are deeply involved in the startup ecosystem, enabling us to adjust the combination of speed, high level advisory and at the same time very practically rolling up our sleeves to simply get things done.

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What’s Happening at PRecious

January 19, 2024
PRecious Communications appoints Robin Chang as Senior VP for Life and INC and Arundhati Saha as VP for Strategic Advisory, overseeing Edge and Sparks.
News

PRecious Comms Affirms 2024 Growth Trajectory With Strategic Leadership Appointments

January 19, 2024 0
0
PRecious Communications appoints Robin Chang as Senior VP for Life and INC and Arundhati Saha as VP for Strategic Advisory, overseeing Edge and Sparks.
December 7, 2023
The launch of PRecious IMPACT marks a significant milestone for PRecious Communications, reinforcing its content, digital marketing, and social media capabilities to deliver measurable and impactful results.
News

PRecious Communications Launches IMPACT Content & Digital Offerings, Appoints Pauline Yoong as Lead

December 7, 2023 0
0
The launch of PRecious IMPACT marks a significant milestone for PRecious Communications, reinforcing its content, digital marketing, and social media capabilities to deliver measurable and impactful results.
November 29, 2023
Fintech Association of Malaysia (FAOM) partners with PRecious Communications to accelerate innovation in the financial sector.
News

Fintech Association of Malaysia (FAOM) partners with PRecious to Boost Fintech Awareness in Malaysia

November 29, 2023 0
0
Fintech Association of Malaysia (FAOM) partners with PRecious Communications to accelerate innovation in Malaysia's financial sector.
October 25, 2023
Precious Communications is excited to announce our gold sponsorship of PR Asia Conference 2023, curated by MARKETING-INTERACTIVE. Join us for a day of learning, networking, and inspiration.
News

Unlocking PR Excellence: PRecious is the Gold Sponsor at PR Asia 2023 in Singapore

October 25, 2023 0
0
Precious Communications is excited to announce our gold sponsorship of PR Asia Conference 2023, curated by MARKETING-INTERACTIVE. Join us for a day of learning, networking, and inspiration.
September 24, 2023
Explore the importance of ethical PR and authenticity in Southeast Asia. Learn how to adapt PR strategies to diverse cultures and handle accusations of inauthenticity effectively.
In The PRess

How to Wield a Fine-Tuned Brush for Credible Authenticity in Southeast Asia

September 24, 2023 0
0
Explore the importance of ethical PR and authenticity in Southeast Asia. Learn how to adapt PR strategies to diverse cultures and handle accusations of inauthenticity effectively.
September 15, 2023
In the bustling startup ecosystem of the Philippines, the decision to be a second mover is gaining prominence. Explore the transformative journey of startups in this dynamic region and how they strategically position themselves for growth.
In The PRess

Philippines’ Startup Ecosystem: The Strategic Advantage of Second Movers and Thriving Through Partnerships

September 15, 2023 0
0
Discover the strategic advantages of second movers and the role of partnerships in Philippines' thriving startup landscape.
August 25, 2023
Learn why even iconic brands must adapt, innovate, and establish personal connections with their audience, especially in digital-centric landscapes.
In The PRess

Barbie’s Singapore Odyssey: A Study in Millennial Indifference and Branding Strategies

August 25, 2023 0
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Discover the intriguing reasons behind Singapore millennials' disinterest in Barbie. Find out how your brand can avoid similar pitfalls with expert PR and marketing advice.
July 25, 2023
As PRecious Philippines celebrates its first anniversary, it continues to deliver outstanding results, drive growth, and forge stronger partnerships in the PR and Communications field.
News

PRecious Philippines Marks First Anniversary, Forecasts Over 40% Growth in 2023

July 25, 2023 0
0
As PRecious Philippines celebrates its first anniversary, it continues to deliver outstanding results, drive growth, and forge stronger partnerships in the PR and Communications field.
July 5, 2023
News

Key Highlights and Updates from PRecious Comms at Echelon Asia Summit 2023

July 5, 2023 0
0
The Echelon Asia Summit 2023, the region’s flagship event for the startup and VC ecosystem, once again drew hundreds of participants to the Singapore Expo. Once […]

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What We Think

July 15, 2024
Thought Leadership

Navigating the Green Narrative: How Asia's Climate Tech Communicates Environmental Solutions and Mitigates Greenwashing

July 15, 2024 0
0
Asia's climate tech: Communicating solutions and avoiding greenwashing - Examining the role of effective communication in bolstering climate tech solutions and critically unpacking cross-industry greenwashing
October 23, 2023
PR professionals, the bridge builders in ESG storytelling, navigate the intersection of business and values. Learn how they play a pivotal role as advisors, distilling complex ESG initiatives into relatable narratives.
Thought Leadership

ESG Public Relations Need To Be Led With Trust, Truth And Transparency

October 23, 2023 0
0
PR professionals, the bridge builders in ESG storytelling, navigate the intersection of business and values. Learn how they play a pivotal role as advisors, distilling complex ESG initiatives into relatable narratives.
September 28, 2023
Explore how brands resonate with diverse audiences through inclusivity and commitment to cultural celebrations. From campaigns to community impact, discover the keys to brand success.
Life At PRecious

GenZ Speaks: Storytelling Alchemy and How Brands Can Transform Cultural Festivals into Narratives

September 28, 2023 0
0
The youngest experts from PRecious Communications share how brands can skillfully weave storytelling into their PR and brand narrative to convey the cultural significance behind these local festivals and customs.
September 26, 2023
Discover how ESG is not merely a choice but an essential evolution for Vietnamese businesses, with marketing as the bridge connecting ESG commitments to conscious consumers. Explore the crucial role of PR, marketing, and ethical communications in the evolving business landscape where sustainability is paramount.
PRecious Vietnam

ESG and PR: Building Trust and Driving Change in Vietnamese Business

September 26, 2023 0
0
Discover how ESG is not merely a choice but an essential evolution for Vietnamese businesses, with marketing as the bridge connecting ESG commitments to conscious consumers.
September 24, 2023
Explore the importance of ethical PR and authenticity in Southeast Asia. Learn how to adapt PR strategies to diverse cultures and handle accusations of inauthenticity effectively.
In The PRess

How to Wield a Fine-Tuned Brush for Credible Authenticity in Southeast Asia

September 24, 2023 0
0
Explore the importance of ethical PR and authenticity in Southeast Asia. Learn how to adapt PR strategies to diverse cultures and handle accusations of inauthenticity effectively.
September 21, 2023
Quynh Tram NGUYEN, Country General Director of Microsoft Vietnam, shares insights on leveraging AI for innovation and growth with Lars Voedisch, Founder and MD of PRecious Communications. Understand how AI is transforming Vietnam's marketing and communications landscape, enabling businesses to create personalised content, analyse data, target audiences with precision, and measure campaign effectiveness with unprecedented accuracy.
PRecious Vietnam

Innovate or Stagnate: Harnessing Marketing and Communication’s Value in the Age of AI

September 21, 2023 0
0
Understand how AI is transforming Vietnam's marketing and communications landscape, enabling businesses to create personalised content, analyse data, target audiences precisely, and measure campaign effectiveness with unprecedented accuracy.

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ONE Championship

PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.

Campina LuVe Ice Cream

PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.

BASF Indonesia

BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.

Mimpi

Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.

ONE Championship

PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.

Campina LuVe Ice Cream

PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.

BASF Indonesia

BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.

Mimpi

Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.