Lars Voedisch's Views on "how do you, as a business leader, cope with or, better yet, prevent burn-out at work."
Lars Voedisch, Founder and Managing Director of PRecious Communications was featured in Business Times’ “Views from the Top” section on June 17, 2019, titled Burn Not Out. The question was – how do you, as a business leader, cope with or, better yet, prevent burn-out at work?
Here is Lars’ comment as featured in The Business Times’ Views from the Top
“One of the biggest dangers to an organisation is burn-out within the team when we push our bodies and minds to the limit. At PRecious Communications, we have put in place measures that look out for the teams’ wellness. These include a well-stocked pantry, a recreational pool table and several employee support systems such as flexible working hours and weekly one-on-one catch-ups. These efforts go a long way in preventing work-related issues, giving the team space and allow them to recalibrate and straighten out their thoughts. We can only look after our clients if we are ourselves well taken care of.”
Lars Voedisch’s Comment on Business Times’ Views from the Top on “how do you, as a business leader, cope with or, better yet, prevent burn-out at work”
Why Are We Talking About Preventing Burn-Out at Work?
The World Health Organization (WHO) now recognises burn-out as an occupational phenomenon. In the latest update of its International Classification of Diseases, WHO has fleshed out its definition of burn-out, describing it as “a syndrome … resulting from chronic workplace stress that has not been successfully managed”.
According to WHO, burn-out is characterised by :
The Geneva-based UN agency says it is embarking on developing “evidence-based guidelines on mental well-being in the workplace”.
WHO’s catalogue of diseases and injuries is updated based on recommendations from health experts around the world. For instance, video-gaming addiction has also been included, for the first time, as a “disorder”. The inclusion of burn-out in the WHO classifications speaks of the rise of severe health issues arising from workplace stress.
About PRecious Communications:
PRecious Communications is an integrated communications agency combining traditional and digital capabilities to provide holistic communications consultancy to our clients across different industries. Considered one of the top 5 Tech PR agencies in the APAC region, PRecious has won awards and received numerous nominations and honourable mentions for some of its campaigns.
Founded in 2012, PRecious combines deep industry knowledge, innovative mindset, and passion for collaboration to help companies achieve their business goals. The Agency’s unprecedented success in just seven years is driven by its three practice units – PRecious Inc., PRecious Life, and Sparks.
PRecious Inc. works with government and global corporate enterprises across key APAC markets in creating impactful brand awareness and thought leadership campaigns, stakeholder education programmes, and crisis communications. PRecious Life offers integrated marketing and PR solutions that elevate consumer brands across the F&B, hospitality, hotel, lifestyle, luxury, consumer technology and events sectors. Sparks holds the distinction of collaborating with over 150 startups, including 15 unicorns across the region, 3 Eduardo-Saverin backed firms and 4 Sequoia Capital-backed firms; and helped support funding rounds valued up to USD$10 billion.
PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.