Three Things We Learnt from Bagging Fifteen Awards in 2019

In 2019, PRecious Communications was truly humbled to win fifteen awards, and make it to the finalist for another ten awards. These awards spanned across the different levels –  including agency, clients, teams and individuals. Scroll right to the bottom for a complete list of recognitions for PRecious Communications in 2019.

We are especially stoked that the awards recognise the capabilities of PRecious Communications across startups and established enterprises as well as across teams and individuals. Recognition aside, merely putting together several award applications made us reflect on what we value most and contributes to the success of PRecious Communications.

Putting together several award applications made us reflect on what we value most and contributes to the success of PRecious Communications.

Innovation Only Matters If It Produces Results

The need for the PR profession to deliver value and drive positive return-on-investment has never been greater. While several judges look for innovative approaches, almost all of them look for results that drive business outcomes which are relevant, realistic, specific, measurable and timely. For all our campaigns, we begin by asking these questions:

• Do the objectives support the overall company/brand goals?
• Can I/we fulfil the objectives and what will it take to do so?
• What measurements should I consider to establish success?
• Over what period of time am I/are we looking to achieve these objectives?

Over the last year, the arsenal of communications methods at PRecious Communications has gone beyond the different iterations of the press release to creative combinations of influencer management, social media, content marketing and lead generation among others.

The Importance of Focusing on Growth Mindset

A rising tide lifts all boats. While creating award-winning campaigns are great, we pride ourselves to deliver campaigns that meet our client’s objectives, and some of them end up winning awards. To achieve this, we believe in providing our employees with the tools, time and incentives necessary to cultivate a growth mindset. We understand that a growth mindset cannot be forced but should be developed and encouraged over time.

We have engaged external trainers like Bernadette Chua, Founder and Principal Consultant for Dream Catalyst to mentor teams and individuals to strengthen our existing business culture. This ensures that everyone at PRecious thinks “outside-the-box,” welcome change and measurably grow their leadership skills.

The Importance of Enabling Employees – Our Strongest Asset

Every team needs a captain, but a captain alone cannot win the game. Among the several awards that we won, the ones we are exceptionally thrilled about are Learning and Development awards,

PRecious Communications is all about enabling our strongest asset – our employees. We take pride in cultivating a company environment that individuals are proud of. We try to strike a fine balance where the work role is challenging but allows for creativity, variety, learning, and autonomy.

Structuring Training Programs – An average of two internal training sessions that covers all aspects of communications are conducted every month

Enabling Knowledge Sharing – Weekly team meetings and one-on-one discussion are structured to celebrate success and turn setbacks into learning opportunities for growth

Establishing Thought Leadership – The PRecious blog serves as a platform for employees to establish their credentials as a thought leader in the public relations field

Personalising Career Development – We have a customised career development plan based on competencies that individuals have earmarked for improvement at the start of every year

Here is a complete overview of the awards won by PRecious in 2019

1. IPRS PRISM award for Outstanding Product/Service Re-launch
2. PRCA SEA Award for Medium Consultancy of the Year
3. Gold Stevie for Public Relations Agency of the Year in ANZ
4. Gold Stevie for Communications and PR Campaign
5. Silver Stevie for Social Media Focused Communications or PR Campaign
6. Silver Stevie for Executive of the Year – Advertising, Marketing & PR
7. Bronze Stevie for Communications Professional of the Year
8. Bronze Stevie for PR Campaign of the Year for New Product or Service Launch
9. Bronze Stevie for Communications or PR Campaign for Travel & Tourism
10. Sabre Award for Web-Based Business
11. Bronze Marketing Talent Award for Agency Excellence in L&D
12. Marketing Talent Awards for Independent Agency Head of the Year
13. Marketing Talent Awards for Rising Star of the Year (Independent Agency)
14. Marketing Magazine Indonesia PR Agency Head of the Year
15. Marketing Magazine Indonesia Rising Star of the Year (PR Agency)

These are the awards that we made as a finalist

1. Marketing Magazine Shortlist for PR Agency of the Year 2019
2. SABRE Awards for Multi-Country (at least 2 countries)
3. SABRE Awards for Capital Markets Communications
4. Holmes Report Shortlist for Top PR Consultancies in Southeast Asia
5. Campaign Asia PR Professional of the Year (Agency)  – the only nomination across Southeast Asia to have made it to this list
6. Marketing Talent Awards by Marketing Magazine for Best Place to Work
7. Mumbrella Awards Asia for PR Agency of the Year
8. Marketing Magazine Indonesia Independent Agency of the Year
9. Marketing Magazine Indonesia Independent Agency Head of the Year
10. Marketing Magazine Indonesia Rising Star of the Year (Independent Agency)