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McKinsey says that consumers “vaulted” 5 years of digital adoption in just eight weeks recently. One of the undeniable trends here is social commerce. Social commerce is the facilitation of e-commerce transactions on social media platforms via communities and conversations. It often leverages digital influencers to build customer attraction, trust and loyalty.
Pinduoduo became the third-largest retailer in China via social commerce in just three years. Jingling, another superstar raised $100 million on its Series C last year. In Southeast Asia, we have Ecomobi, Mucho and Fingo making waves in Vietnam. Ecomobi online has transacted over USD 150 Million GMV.
Topics discussed:
- How communities and influencers are making us change our purchasing behaviour
- Social Commerce – From nowhere to everywhere. We explore the economics of this sector and the growth appeal to investors
- What the social commerce winners in the region are doing differently
Soundbites
Helen Wong – “Early investments into China, then combine how the story develops today.” |
Sachin Bhanot – “Paranoia is a great trait of founders when founders say we sleep well at night, we are not able to sleep” |
Watch the full episode here.
July 30, 2020
McKinsey says that consumers “vaulted” 5 years of digital adoption in just eight weeks recently. One of the undeniable trends here is social commerce. Social […]
