greenwashing

July 15, 2024

Navigating the Green Narrative: How Asia's Climate Tech Communicates Environmental Solutions and Mitigates Greenwashing

Asia's climate tech: Communicating solutions and avoiding greenwashing - Examining the role of effective communication in bolstering climate tech solutions and critically unpacking cross-industry greenwashing
April 20, 2023
Green-Hushing Won’t Solve Your Problem With Sustainability Communication

Green-Hushing Won’t Solve Your Problem With Sustainability Communication

ESG (environmental, social and governance) efforts have been getting a reality check recently. Projects and their metrics, as well as companies’ ultimate intentions, are being questioned. […]
May 10, 2022

Putting Sensitivity, Tact and Authenticity at the Heart of Sustainability Initiatives

In recent years, media has been replete with ubiquitous displays of sustainability initiatives, from ads highlighting brands’ eco-friendly ingredients to beach cleanup days and newsjacking campaigns […]
January 28, 2022
The Comms Climate Around Climate Change

Views from the Top: The Comms Climate Around Climate Change

ESG and sustainability have become dominant topics in public debates. Environmental activists have put climate change in the spotlight. Politicians and the general public have picked […]