Public Relations 101 – Storytelling for Startups and Enterprises
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Get the low-down on all things Public Relations (PR). Understand how businesses can best manage their communications during challenging times, what works and what doesn't, common mistakes, myths and misperceptions, what the future holds for the industry and what companies can do differently to maximise the effect.
We’ve all heard the term, ‘public relations’ or ‘PR’ so why is so little known about PR firms, especially in SE Asia, and especially in the SME and start-up sectors in Malaysia? The most common questions I get asked – on an almost daily basis – include, what do PR agencies do? Are PR agencies the same as marketing agencies? What sort of results can they achieve for my business and how do they achieve those results?
To clear these doubts and help businesses understand the benefits of public relations, Lars Voedisch, Founder and Managing Director, PRecious Communications along with Neil Fraser, Malaysia Market Lead for PRecious Communications presented a webinar titled ‘PR 101 Storytelling for Business’ organised in partnership with Common Ground. The idea was devised primarily with start-ups in mind but would be useful for all businesses, whatever stage their growth journey.
Lars and Neil tackle how businesses can best manage their communications during challenging times, what works and what doesn’t, common mistakes, myths and misperceptions, what the future holds for the industry and what companies can do differently to maximise the effect. While this was a humble introduction to the fundamentals of PR and a one-hour effort to remove any veils of secrecy surrounding the industry, we were honoured to be joined by such a diverse number of attendees, ranging from industry peers, start-ups keen to learn more, local and regional media and those considering a career in public relations.
Watch a SlideShare of the entire presentation below:
Here are just some of the key takeaways from our Malaysia-Singapore combined webinar presentation and Q&A session:
- PR is a cost-effective alternative to many other forms of marketing
- PR covers a broad spectrum of services and has evolved to include integrated marketing communications services
- Clients will find that public relations agencies, like PRecious, cover services previously thought required a rostrum of agencies, saving not only on cost but also time, making the communications process and strategy more seamless to execute
- Good PR firms today understand that promoting a product or a service is not enough. It needs to benefit a company’s bottom line and be cost-effective.
- Reputation and Trust are two of a company’s most valuable and most sensitive assets. PR protects them from headwinds and helps build brand reputation.
- PR has been vital to navigate companies through the Covid-19 pandemic, the associated economic downturn and the ‘new normal’
- Consider your stakeholders carefully, think about which are most important to you, map them out and engage with them at the right time with the right information
- Execute media campaigns across all media spectrums, getting maximum impact from each: Paid, Earned, Owned and Shared
- When telling a story think carefully about what it is, how it should be communicated and most importantly — why your audience should care.
- What works best in Malaysia vs what works best in Singapore: the markets of ASEAN are wildly different and it’s important to have the local market knowledge
Here’s a video of the webinar. You can download the file if the preview does not work.
Inspired by this presentation? Get in touch with us to expand your brand awareness and push the creative boundaries, together.
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