Christmas is the perfect time for retrospection; a time to reminisce around great memories with amazing people, while looking forward to the year ahead.
In this spirit, we asked our PRecious interns to share their most PRecious moments since embarking on their journey with us.
It’s been a deep dive into the world of PR and I have been learning so much every single day. I am very grateful to have had so many people who were willing to take the time to explain basic PR 101 skills to me as I embarked on various projects. Each account has such unique qualities. I have been blessed to have so many people along the way guiding me through the different press releases and disseminations, who accept my mistakes and teach me how to improve further. It’s been a great journey thus far!
Angelique Chia Rui Yi, Junior Client Executive, Life
My most PRecious moments revolve around hearing positive feedback from clients. As their business partner, I feel energised and empowered to deliver great work. But apart from these proud moments, I also treasure the instants of togetherness with my PRecious teammates. Learning is definitely more fun and enjoyable as a team.
Aurellia Nathania, Junior Client Executive, Indonesia office
The camaraderie and team bonding elements I’ve experienced are some of the most PRecious moments I’ve had in my journey thus far. I like that PRecious places a strong emphasis on people, and is committed to helping them to become better and grow as much as possible. Some fond memories have been the candid feedback sessions given by my team lead, and the weekly bonding event where we played interesting games, albeit via Zoom, to get to know each other better. I will always treasure the camaraderie I continue to build with my teammates.
Audrey Loy, Graduate Trainee, Edge
My most PRecious experiences involve making mistakes, taking risks, and growing. I appreciate moments when I am able to stretch my capabilities without being judged and criticised. It also helps having colleagues who support me constantly, and who are more than happy to share advice and feedback. This has really been unique in my journey at PRecious, and has really helped motivate me to take more risks and be less afraid of failure and setbacks.
Laura Chia, Junior Client Executive, Inc
Being able to work from the office is my most PRecious moment. It’s been months since I started working at PRecious and the short period of time in September, when I was able to work alongside my Sparks team, was so fun and memorable. We were able to joke around, chill in the office pantry, and enjoy some homemade food cooked by one of the Sparkles. Most importantly, I felt I was able to learn more from my teammates. Even though technology has been very helpful in connecting us, now that work from home is the default, the experience of working together in the office was very PRecious to me.
Rosalind Della Gunawan, Junior Client Executive, Sparks
This discussion delves into the art of commemorating Independence Days worldwide, highlighting strategies for brands to infuse their PR activities with cultural pride. From weaving patriotism through compelling stories to leveraging localisation techniques and innovative visual campaigns, discover how brands can authentically engage audiences during these significant celebrations.
PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.