The Holmes Report’s 2018 Asia-Pacific PR Consultancies of the Year nominations are the result of an exhaustive research process across the region.
PRecious Communications was nominated for the Holmes Report’s 2018 Southeast Asia PR Consultancies of the Year awards!
Alongside fellow contenders including, Echo Myanmar, Eon, H+K Strategies and Mutant Communications, the 2018 Asia-Pacific PR Consultancies of the Year are the result of an exhaustive research process involving more than 100 submissions and meetings with the best PR firms across the region.
This nomination affirms PRecious’s standing as one of the top 5 PR agencies in Southeast Asia!
Provided below is the full excerpt as it appeared on the Southeast Asia Consultancies of the Year page of the Holmes Report
PRecious Communications (Independent)
Lars Voedisch launched PRecious in 2012, at a time when several new Southeast Asian consultancies were springing up. Voedisch’s background, however, from senior roles at DHL, FleishmanHillard and H+K Strategies, marked PRecious out as one to watch, as did his expertise from running analytics consultancy Commetric. Unsurprisingly, then, PRecious has grown at a steady clip to 40 people across Singapore, Indonesia and Thailand, with two more markets forecast to launch in the next 12 months.
The firm’s focus is on B2B technology and consumer, along with a specific arm — PRecious Sparks — that has worked with more than 100 startups, including twelve unicorns. Having started life as a classic media relations firm, PRecious has since broadened its approach considerably across crisis, influencer marketing and digital, underpinned by an evaluation focus on conversion and lead generation.
Revenues are expected to reach around S$3m by the end of this year, after 50% growth in 2017, powered by a new business haul that includes Electrify, Hashgraph, Entrepreneur First, Ascott, Hotel and Nickolodeon, who join an existing roster that features McAfee, Out Systems, Software AG, Young Living, Brotzeit and Lufthansa. Significantly, 80% of PRecious’ work comes from recommendations.
Voedisch is supported by a senior team that includes head of business growth and innovation Prayank Gupta and B2B head Melinda Ilagan. Campaign highlights, meanwhile, include supporting Artbox Singapore, helping Yotel launch in Singapore, and positioning both Electrify Asia and Software AG as thought leaders.
The 2018 Asia-Pacific PR Consultancies of the Year are the result of an exhaustive research process involving more than 100 submissions and meetings with the best PR firms across the region. Southeast Asia Consultancies of the Year winners were announced and honoured at the 2018 Asia-Pacific SABRE Awards on 11 September in Singapore.
About the Holmes Report
The Holmes Report is the authoritative voice of the global public relations industry, dedicated to proving and improving the value of public relations by providing insight, knowledge and recognition to public relations professionals. The Holmes Group was founded in 2000 by Paul Holmes, founder and chair, who has more than two decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients. The Holmes Group delivers against its mission by providing the most sophisticated reporting and analysis on public relations trends and issues, along with an extensive global footprint of events and awards.
PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.