Lars highlights that we are at the brink of the Southeast ASEAN decade. "We want to become more daring and encourage our staff and clients to become more bold, having a point of view and stand out by conviction."
Lars Voedisch, Founder and Managing Director of PRecious Communications was featured in Marketing Interactive’s ‘Opinion and Analysis’ section on December 16, 2019, in an article titled ‘We are here for 2020’: How independents are gearing up for the new year’. In this report, Marketing spoke to several independent agencies leads on how they are planning for 2020.
Lars highlights that we are at the brink of the Southeast ASEAN decade. “We want to become more daring and encourage our staff and clients to become more bold, having a point of view and stand out by conviction.”
Here is Lars’ comment as featured in Marketing Magazine’s article ‘We are here for 2020’: How independents are gearing up for the new year.’
One of our biggest challenges will be to manage growth while increasing client servicing standards and people development standards. Nobody can foresee where the global economy is going but I strongly believe in the power and potential of Southeast Asia and that’s extremely exciting. We’re at the brink of the Southeast ASEAN decade! This means to stay focused and grow regional capabilities based on actual client demands and simply deliver excellence.
We are in the people business and have to refocus on really putting people first.
How can we empower our PRecious tribe to take risks and actively work with us on charting their professional growth path, sparking joy and curiosity and be brave enough to more often say ‘no’ to anything that we would only be able to do halfheartedly? We want to become more daring and encourage our staff and clients to become more bold, having a point of view and stand out by conviction.
Marketing spoke to several independent agency leads on how they are planning for 2020. Lars Voedisch highlights that one of the biggest challenges will be to manage growth while increasing client servicing and people development standards.
Why Are We Talking About How Independents Are Gearing up for the New Year?
In August this year, the Ministry of Trade and Industry (MTI) announced that the GDP growth forecast for 2019 has been “downgraded” between 0% to 1%. This came amidst rising global trade tensions and given Singapore’s positioning in the global trade industry, it was no surprise then that the island was set to feel an impact.
But the hopefuls in us might see a little bit of sunlight behind the cloudy skies as according to MTI’s recent data, there is a slight uptick in Singapore’s economic growth for the third quarter. In a CNA article, economists echoed that Singapore’s economy has passed the worst and that growth should continue to slowly recover.
In numerous conversations that Marketing has had with agency heads, both network and independents, many said that given the cutback from businesses, agencies may begin to feel the pinch.
PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.