In his intern diaries, Kartik describes his experience at PRecious and how it has equipped him to handle whatever life throws at him and the future holds.
A candid account from our intern – Arvind Kartik Selvaraju, on how he spent three months wearing several hats and experiencing the nitty gritty of consumer public relations.
Having just ended my time with PRecious, I can’t find any more superlatives to describe how great this internship was.
Near the end of my degree, I had an honest conversation with myself and decided to pursue my interest in writing and public relations. After a quick search, PRecious was one of the companies that stood out. They marketed themselves as a small boutique agency that seemed to be taking all the right strides in becoming a massive and ever-present force in the field.
I had a good feeling about choosing PRecious as compared to other agencies and felt that it would be a suitable environment to learn and grow as a young professional in the market. I hoped to contribute to the company’s growth, and it seemed the perfect launchpad to greater things.
I have rarely come across an organisation that was as efficient and serious as it was jovial and fun.
Right from the get-go, everyone was extremely welcoming and made my transition from student to intern a very seamless one. At the initial stages of my internship, I was relatively lost in what to do but was keen to learn. The environment that PRecious provided was an excellent platform to really understand what Public Relations was all about and everyone from direct colleagues to members of other divisions made it easy to assimilate into the company. The people I knew as colleagues are now friends and I am grateful for all that they have taught me.
In my time spent in the working world, the one thing that stands out about PRecious would be their fantastic mix between work and play. I have rarely come across an organisation that was as efficient and serious as it was jovial and fun. The people of PRecious have the aptitude and are excellent teachers in addition to knowing how to relax and have a laugh when it’s the time to do so.
In the three months at the company, I had many small triumphs. The role also came with a few curve balls that even saw me in front of the camera for a commercial for one of their clients, Brotzeit. It was also particularly exciting meeting journalists and interacting with clients from all kinds of industries. In my short tenure, I have experienced a lot and honestly believe that I have gained a lot through the teachings and time spent at PRecious. From handling clients to the media as well as practical pointers on how to style my writing for different purposes and audiences.
There are several agencies in the market, and as a young aspiring professional, you are spoilt for choice. I couldn’t be happier with my decision in choosing PRecious and will leave to pursue my studies with fond memories intact. Whatever the future holds, I am confident that I am better equipped to handle it after my time spent at PRecious and have confidence the company will continue flourishing.
All in all, I found PRecious to be a truly wonderful place that nurtures people in their unique way.
This discussion delves into the art of commemorating Independence Days worldwide, highlighting strategies for brands to infuse their PR activities with cultural pride. From weaving patriotism through compelling stories to leveraging localisation techniques and innovative visual campaigns, discover how brands can authentically engage audiences during these significant celebrations.
PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.