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In her intern diary, Jermaine highlights how one needs to be a jack-of-all-trades to thrive in public relations and the potential for learning is unlimited.
It’s been eight months since I first submitted my resume through PRecious’ career portal on a Wednesday evening. And here I am writing my intern diary today.
Contrary to popular belief, one does not have to major in communications . I did not major in communications, I majored in international business with a few related modules, but that’s it. I used to think that the most significant change I had to deal with when applying to study at university three years ago was switching my major – from a communications diploma to a business degree. Being one of the few students out of hundreds that did not come from a business background, it was daunting to be unable to understand what everyone around me was talking about.
At the Airport waiting for overseas media contacts to arrive for Ascott Orchard Singapore’s FAM trip. In her intern diary, Jermaine highlights how one needs to be a jack-of-all-trades to thrive in public relations and the potential for learning is unlimited.
I was expecting a similar scenario when I stepped into PRecious on my first day of work as a Junior Client Associate with the Life team. Everyone knows what they are doing (and are very good at it), and I presumed that I had to learn everything on my own. However, the open office concept made it less intimidating for me to ask questions, and also allowed me to observe how my colleagues solved problems and manage clients’ expectations. I felt that one’s background wasn’t relevant as long as you’re willing to learn and improve.
One of my tertiary mentors once told me that a PR personnel is like ‘jack-of-all-trades’ as PR is a combination of many media-related jobs, and what we’ll learn on-the-go is limitless. This thought has been with me ever since, especially when I took a leap of faith and joined PRecious to kickstart my career as a PR professional. Here, we write, conceptualise, and make great things happen, while at the same time managing two spectrums – clients and the media’s expectations.
PR is an ever-evolving industry, and the fast-paced environment gives me an adrenaline rush. I’ll be candid, I get trepidatious and worry about deadlines. No one client is more important than another, and I had to learn very quickly how to manage my time wisely to complete all tasks on time – the adrenaline rush that comes with that is quite exhilarating. But at the end of the day, nothing beats the sense of accomplishment when the team that I am a part of come together and create something that will positively impact our clients within a short timeframe.
Throughout my eight months with PRecious, I was fortunate enough to be promoted to a Client Executive, and be able to attend client launch events and food tastings, and even a FAM trip (familiarisation trip) to another country.
One event, in particular, stands out in my mind – the Marina Bay Singapore Countdown 2019. At this event, I hosted a Chinese media representative, which involved explaining and translating the event. Honestly, it feels great when you are partly responsible for a particular media feature.
I realise how incredibly lucky I am to work alongside these fantastic #PeopleOfPRecious, and it’s safe to say that the most significant change in my life has yet to come, but I am excited for what the future holds.
This intern diary is written by Jermaine Ong, Client Executive at PRecious Communications.
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