With the first half of 2021 in review and the next six months in view, the time is right for another round of reflection and retrospection. It is the perfect time to gauge where we are in our growth journeys – and whether or not we are on track towards hitting our 2021 goals.
In the spirit of reflection – we ask our PRecious interns to share three things from pre-COVID days they miss the most, three things they’re doing everyday to balance safety and sanity while working from home, and three of their midyear resolutions.
Gathering friends to share meals, playing badminton, and seeing people frolicking in the town area – these are some simple things that I’ve taken for granted before the pandemic. But even if we’re confined mostly at home these days, there’s thankfully no shortage of resources on the internet to keep us entertained. I frequently catch up with friends using online platforms such as Discord and Zoom. I’ve also been gaming more. Thankfully, Netflix and YouTube are around to help me battle ennui. I’m definitely spoiled for choice: Given the sheer number of shows and anime available on different live streaming platforms, I could easily chance upon something good to watch. On weekends, I play golf. I’m grateful that Singapore allows us to play golf; the sport allows me to exercise, refresh and get in touch with nature.
My summer this year has definitely been vastly different from summers pre-COVID-19. I embarked on an internship journey at PRecious – and my HR internship has helped me learn a lot of HR-related skills, which will definitely aid me in my future career. Overall, probably nothing I would/could do differently, given the current situation.
Tech-enabled tools – Netflix, Zoom, online games – help me combat pandemic fatigue. Even simple actions like taking a walk in the park or a short run have been helpful.
Contributed by Daniel Chang, HR Intern, PRecious Communications
It seems so surreal to think that the pandemic today will become an event immortalised in future history books – something future children will read and learn about in school. There is no doubt that the pandemic has altered our way of life. I have become a homebody, but I am grateful for this time to explore many new hobbies as well. Meanwhile, my internship at PRecious keeps me on my toes – and it’s been very fulfilling so far, as I’m learning valuable skills that will serve as a foundation for my future career.
I definitely miss those times when we can gather as a group with family and friends – whether for a simple meal, or for special occasions and celebrations. But there’s a silver lining: The lack of opportunities to dine out has sparked my interest in cooking. I enjoy exploring new recipes these days and I continue to grow and become more conscious of the nutritional value of the food I consume.
Being unable to go for in-studio yoga classes got me to be more disciplined in keeping up with my yoga practice at home, too. Yoga is one activity that has helped me become more in touch with my mental health.
I think it is important for all of us to take mindful self-care breaks, especially during this period when work and life have sort of blended together. Allot some “me” time everyday to pamper yourself – even if it’s as simple as taking a hot shower (like in my case).
Jami Siew, Junior Client Executive, Brands
Hitting the midyear mark is a call for us to hit pause, look back and reflect on what we can do better.
Amidst the pandemic’s soaring highs and damning lows, I learned that I miss people the most. I find myself longing for everyday moments that I’ve taken for granted for many years before COVID-19 hit: catch-up sessions with friends over a fun game of Catan or Avalon, afternoon bants with colleagues over a delicious lunch from the nearby Maxwell Food Centre, or simply regular meetups with my external family.
But as the saying goes, when one door closes, another one opens. Physical restrictions and logistics challenges have allowed us to discover alternative communication channels such as Zoom, to catch up with friends. I found an opportunity to work as an intern at PRecious. Over the last few weeks, I found myself practicing the healthy habit of reading national and regional news everyday.
To combat pandemic fatigue, I have started practicing mindfulness – an effective tool for regulating emotions. Looking back on the past year, there have been a number of endeavours that I wish I had started earlier. Understanding the importance of mental health is one, and learning to reach out to friends or even experts when I am feeling down rather than simply brushing the feeling off is another. I’ve learned the value of participating in regular exercise as a means to stay fit. Physical activities release dopamine and serotonin, which boost brain function and help us stay productive and alert. I’ve also realised the importance of picking up a new skill or hobby to keep life interesting and nurture the mind.
Contributed by Joy Loh, Junior Client Executive, Brands
The pandemic has definitely altered our lifestyles. I definitely miss three things in the pre-COVID-19 world: overseas travel; large reunions with relatives and friends; and walking around without a mask.
I find myself spending most of my time at home, learning more about PR and comms as an intern at PRecious. I’ve also been discovering new hobbies and passions such as sewing and photography. I watch Korean dramas and different variety shows to relax. I’m grateful that technology allows me to access a vast number of online resources for learning and entertainment.
Staying at home is comfortable, so it’s very easy to fall into the trap of being sedentary in the new normal. I realised that I haven’t been active that much and that I haven’t really gone out for walks or runs for a really long time. I’ve found myself using gadgets more these days. Not taking breaks in between using gadgets, however, is a very unhealthy practice. While hanging out with large groups is still not possible, one shouldn’t make that an excuse for not socialising at all. It’s actually very easy to make a video call to catch up with friends.
There are a lot of habits I wish to change. And with barely six months to go before the year ends, I hope to cultivate healthier habits – it’s never too late to start, after all.
Contributed by Megan Lim, Junior Client Executive, Edge
This discussion delves into the art of commemorating Independence Days worldwide, highlighting strategies for brands to infuse their PR activities with cultural pride. From weaving patriotism through compelling stories to leveraging localisation techniques and innovative visual campaigns, discover how brands can authentically engage audiences during these significant celebrations.
PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.