“Having been built out of co-working spaces alongside other startups and entrepreneurs, we understand the challenges that startups go through especially in the areas of communications and attracting investors. Partnering with ICE71 Scale Startups is our way of supporting the innovation ecosystem and deepening the relationship with Singapore’s entrepreneurial and startup community.”
– Lars Voedisch, Founder and Managing Director at PRecious Communications.
PRecious Communications is proud to announce that we have signed an MOU with ICE71 to offer public relations and media communications clinics and workshops for ICE71 Startups.
ICE71 (short for “Innovation Cybersecurity Ecosystem at Block71”) is an initiative driven by Singtel Innov8, the corporate venture capital unit of Singtel, and NUS Enterprise, the entrepreneurship arm of the National University of Singapore (NUS) to strengthen Singapore’s growing cybersecurity ecosystem. It aims to do this by attracting and developing competencies and deep technologies to help mitigate the rapidly increasing cybersecurity risks in the region.
ICE71 programmes are designed to support cybersecurity individuals and startups from idea development to the creation, acceleration and scaling of cybersecurity startups.
PRecious is proud to announce that we will offer public relations and media communications clinics and workshops for ICE71 Startups.
“ICE71 provides the opportunity for startups to leverage extended support and expertise by way of mentoring, networking events and workshops. To enable ICE71 Scale start-ups to identify and understand issues which they may face in media and public relations, PRecious Communications will conduct workshops and consultation clinics on a one-to-one basis,” said Dawn Ng, Director, Ecosystem Development (Incubation), NUS Enterprise.
ICE71 Scale is designed to help international and local startups grow their business in Singapore and within the Asia Pacific region. Under the programme, participants will take up residency at ICE71, establishing their Asia Pacific operations. Each startup will have access to office space and facilities, and enterprise-grade cybersecurity resources such as a cyber-range, to test and showcase their solutions.
PRecious Communications will mentor ICE71 Scale Startups with PR and communication strategies. Our team will conduct workshops, catered for groups of 15 — 25 attendees. The objective of the workshops will be to provide startups with insights, perspectives and concrete advice in the areas related to media and public relations.
Over the past seven years, PRecious Communications has worked with over 150 startups, 15 unicorns, 3 Eduardo Saverin co-funded companies and several startups accelerators. In this period, PRecious SPARKS has supported equity and token-funded rounds of over USD 10 billion.
“PRecious Communications has a long history of working with established brands, MNCs, startups and challenger brands helping them earn the right attention – whether that is with the traditional media or through various digital channels. This has enabled and empowered us to keep our perspectives fresh and our creativity high. We are in a unique position of offering members of the ICE71 Scale Startups practical advice on building credibility, educating the world about their products, improve user and attract investors.” said Prayaank Gupta, Head of Growth and Innovation at PRecious Communications.
In particular, PRecious SPARKS, our startups’ practice has been heavily involved in the startup eco-system, meeting the specific needs of startup clients across varied industry sectors.
To find out more about how PRecious can help you with your integrated communications get in touch with us.
ICE71 ‘Innovation Cybersecurity Ecosystem at Block71’ is Singapore’s and Southeast Asia’s first cybersecurity entrepreneur hub. Founded by Singtel Innov8, the corporate venture capital unit of Singtel, and the National University of Singapore (NUS), through its entrepreneurial arm NUS Enterprise, the hub aims to strengthen Singapore’s growing cybersecurity ecosystem by attracting and developing competencies and deep technologies to help mitigate the rapidly increasing cybersecurity risks in the region.
Supported by the CSA and the IMDA, ICE71 supports and develops early and growth stage cybersecurity entrepreneurs and startups from around the world through its programmes such as ICE71 Inspire, ICE71 Accelerate and ICE71 Scale. For more information, visit www.ice71.sg.
PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.