In light of COVID-19 pandemic, 2020 has seen more companies fast track their digital transformation efforts, merely in a panic state. Understand the five leadership traits required towards achieving digital transformation success.
There is a growing concern surrounding Digital Transformation as 87% of companies think digital will disrupt their industry. The following facts/statistics will provide a different comparison of the difference in efforts each passing year makes from 2018 to 2020.
In 2018, it was reported that only 7% of companies have fully implemented digital transformation. A Forbes article mentioned that in 2019, 40% of all technology spending will go towards DX and that companies will spend a total of more than US$2 trillion. These are driven predominately by growth opportunities, increased competitive pressure and new regulatory standards.
Five Leadership Traits for DX Success
In light of COVID-19 pandemic, 2020 has seen more companies fast track their digital transformation efforts, merely in a panic state. It is vital for digital transformation leaders to seek and adopt new opportunities when it arises and not be forced to take immediate actions. Below are five leadership traits required towards achieving digital transformation success.
Change-Agile Leaders – Often found that humans are resistant to change. The request for change lacks a purpose. Leaders need to take on the responsibility of answering “why” are more appropriate to bring people together and progress their businesses. Contrary to some leaders, who asked employees to adapt to changes without stating its purpose.
Forward-Thinking Opportunists – It is common for leaders to get stuck during the day running the business. Think ahead and continually seek a new opportunity. Provide space for the employees to innovate and experiment. Praise to those who are not successful and encourage the employees to learn from their past mistakes.
Fix What’s Broken – Popular phrase, “if it’s not broken, why fix it”. Quite often found that some works in place have not reached its potential and there are issues, barriers that prevent it from optimal performance. Dig a little deeper, identify the problems, address it and drive the team towards collaboration.
Risk-Takers and Experimenters – DX leaders are risk-takers and experimenters. They are continuously seeking opportunity, experimentation and innovation. Take action when there are risks, even when there is a chance of failing. Established innovators will tell you that out of failure comes success.
Strive for Partnership – As technology becomes more advanced, the processes become more complex. Collaboration is vital for businesses to be successful. The transformation encourages firms to streamline their operations, such as marketing and sales, throughout ensuring the companies are operating smoothly.
PRecious Communications is proud to present the DX Leaders Series, a partnership with the Swiss Chamber of Commerce and Industry in Singapore (SwissCham) and Deloitte. It is a bi-monthly webinar where digital leaders from various industries will get together to discuss relevant issues and share case studies surrounding Digital Transformation (DX).
Working professionals in the business fields at Multinational Corporations (MNC), Small Medium Enterprises (SME) and Startups companies are strongly encouraged to attend. Don’t Miss Out! Register here.
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PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.