Taking control of the communication process and swift measures to affirm trust will help to reduce business impact and improve confidence in the economy.
Lars Voedisch, Founder and Managing Director of PRecious Communications was featured in Business Times’ “Views from the Top” section on Monday, February 24, 2020, titled “Silver bullets from the Budget.” The question was – Will Singapore’s 2020 Budget measures go far enough to cushion businesses against the economic slowdown this year?
Lars Voedisch highlights that taking control of the communication process and swift measures to affirm trust will help to reduce business impact and improve confidence in the economy.
Here is Lars’ comment as featured in The Business Times’ Views from the Top
While the Singapore Government has consistently shared accurate, timely and relevant updates on the current health and economic situation, the 2020 Budget is a massive call for confidence, providing a clear vision and robust evidence on the direction of the nation. It is a clear message to citizens, businesses and the international community that Singapore is prepared and willing to do what it takes to overcome the fallout of the Covid-19 outbreak and boost the economy.
Taking control of the communication process and incorporating swift and concise measures to affirm trust will ensure that the impact on businesses is reduced and improves confidence in the economy.
Why Are We Talking Singapore’s Latest Fiscal Package?
The official 2020 economic growth forecast for Singapore has been downgraded to between minus-0.5% and 1.5%, indicating a chance of negative growth if the Covid-19 outbreak proves to be prolonged and more severe than expected.
For now, the Ministry of Trade & Industry sees GDP growth this year coming in at around 0.5%, the mid-point of the forecast range. That would be lower than the 2019 growth of 0.7% — the slowest since 2009 when the economy barely grew.
MTI recently said Singapore’s growth outlook has weakened amid uncertainty over the impact of the Covid-19 outbreak, which is likely to dampen growth prospects of China and other affected countries in Asia.
The ministry made clear that at this point, it is not expecting a full-year recession for Singapore but slow growth due to uncertainty.
And the 2020 Budget soon to be unveiled by the Finance Minister this afternoon will contain — among its raft of measures to address various priorities and concerns — possibly rebates and relief packages to help businesses cope with the near-term economic difficulties.
PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.