Our internship programme may only last for a few months, but it has a profound impact on one’s career journey. For most of us, an internship serves as an introduction to professional life: It gives a glimpse of working environments, allows us to expand our professional networks, and provides an avenue to gain experience and mentorship.
At PRecious, we strive to deliver a great internship experience. After all, we have a hand at moulding the next generation of PR leaders and the responsibility to give them the foundation they need to thrive in their careers.
We ask our PRecious millennials to share what it’s like to be part of the team – and ways they keep the team spirit alive as they work from home.
I’ve only joined PRecious quite recently, but one thing I found commendable is PRecious’ dynamic company culture. Everyone is just radiating positive energy. The work environment is very vibrant, and everyone in the team is really gunning for goals.
I felt very welcome with the initial onboarding and orientation sessions. Given the current pandemic situation, staying connected with colleagues can be quite challenging for some of us who aren’t used to telecommuting. But my team made it a point to constantly check in – so I can have the guidance I need to successfully carry out day-to-day tasks. Regular calls with my teammates have allowed me to build meaningful connections virtually with the people I work with. Even though I have not met everyone personally, I appreciate how PRecious does its best to nurture an inclusive team culture.
Chelsea Cheong, Junior Client Executive, Life
From the very first team meeting, I already knew that PRecious is a goal-oriented, positive team that strives to deliver the best service for clients, while empowering us to reach our full potential. Coming from a heavy sporting background, I appreciate the camaraderie that I see and feel within the agency and my superiors’ genuine concern for my well-being. The management ensures that all members of the team feel welcome and included, occasionally initiating light banters and small talks.
The most interesting thing about the e-office culture that I have noticed is how PRecious places a huge importance on mentorship. Senior staff never shy away from educating juniors around work-related processes. This has not only provided me with new knowledge on public relations and client management, but also given me a sense of empowerment that has spurred me to produce the best work possible. I appreciate that my mentor has been patiently guiding me since day one, and has been frequently checking in with me to ensure that I’m on the right track and well integrated into the team. It helps that I get positive criticism and feedback from my managers as I become aware of my points for improvement.
While I haven’t had the opportunity to meet the rest of the team yet, I look forward to learning more about the wider team as I continue my PRecious journey.
Sean Soh, Graduate Trainee, Life / Integrated
What I find unique about the PRecious is the tight-knit team culture – where teams actually feel like “home” and family. I find this especially comforting amidst a pandemic, and I’m grateful to be part of a team that genuinely cares about its people. I like that our boss Lars proactively engages with us on platforms like Whatsapp and our weekly company wide calls, and makes an effort to bond with us all through jokes and exciting insights. As we’re all working from home, I like that my handlers frequently check in with me if I am doing okay and managing well at work. I appreciate the weekly team and 1:1 catch-ups and bonding sessions, where we talk about anything from the latest K-drama craze to music recommendations and Olympic news updates.
For an upcoming team meeting, I plan to organise a mini scavenger hunt, where participants have to search their homes for an item that fits a generic description provided. My teammates would then have to share a story about the item they have found. I think this game will allow us to bond with each other in a meaningful way, as we exchange personal stories. I look forward to playing this game with my teammates for the upcoming call!!
Audrey Loy, Graduate Trainee, Edge
Life after graduation is often portrayed as scary. From what I’ve heard, it isn’t exactly easy to survive and thrive professionally, from long working hours, to seniors determined to give juniors a hard time. I heard stories of internships, where interns were only assigned coffee-making and photocopying duties. All these made me actually apprehensive to join an internship. But PRecious changed my perception: PRecious has a rather open work environment where people are encouraged to share ideas. I can easily talk to my boss, and all of my seniors are very kind, supportive, and helpful. My PRecious Indo team welcomed me warmly, and even set up a virtual onboarding session so they can get to know me better. We have regular Zoom calls, where our discussions are not merely limited to work. We also talk about simple day-to-day stuff – like what we’re having for lunch for instance. This is how we stay connected in spite of the pandemic. I feel grateful whenever they check up on me and ask me how I’m doing. I appreciate my team’s efforts in trying to make me feel comfortable and accepted.
Aurellia Nathania, Junior Client Executive, Indonesia office
Since assimilating into everyday life at PRecious, one thing that struck me the most is how warm and supportive the environment and culture is. Being new to PR, having an assigned manager and buddy has greatly enhanced my professional growth. I’ve even had a mini crash course during my weekly meetings with my manager.
In our fast-paced and busy industry, it can be really easy to get caught up with work and feel burnt out. Our colleagues and bosses encourage us to take breaks, whether it’s going for a walk or grabbing a coffee. I’m glad and encouraged that PRecious places importance on our personal well-being to stay not just productive, but also sane.
Whether superior or peer by rank, there is a common spirit of learning amongst everyone. I truly appreciate how my colleagues are generous and forthcoming in sharing their knowledge and experience for my own learning’s sake.
While everyone, even those outside of my team, has been very welcoming, the level of social interaction you get working remotely is definitely not the same as if you were at the office. Though nothing beats good ol’ coffee chats and lunch catch-ups, we try to connect through chat messaging applications beyond work responsibilities, and make jokes. These help us get to know each other beyond impersonal Zoom video calls.
I do hope the current Covid-19 measures ease soon, so that I’ll be able to experience this amazing office culture even more in person.
Laura Chia, Junior Client Executive, Inc
This discussion delves into the art of commemorating Independence Days worldwide, highlighting strategies for brands to infuse their PR activities with cultural pride. From weaving patriotism through compelling stories to leveraging localisation techniques and innovative visual campaigns, discover how brands can authentically engage audiences during these significant celebrations.
PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.