Get the Best Out of the Rat Year in 2020 for PR and Communications

There exists a story of “A Great Race” in ancient Chinese mythology that decided which animals would make it into the zodiac and their order. Did you know that the Rat won the race despite being the smallest of the 12 Chinese zodiac animals? It used its quick-witted thinking by riding atop the Ox to cross the finish line first.

Rats are known to be intelligent creatures, and the year of the Rat is predicted to be filled with high energy and progression, as well as a time for new and fresh ideas.

Here’s how marketing, public relations and communications practitioners can make the most in the year of the Rat. We discuss how we should connect with colleagues, collaborate with partners and set the pace in 2020.

As a year of the Rat, 2020 is considered to be the start of new beginnings and directions. Here is how you can renew your focus on PR and Marketing.

Setting the Pace Right

As the Rat is the first of the Zodiac Cycle, 2020 is considered to be the start of new beginnings and directions. It is a time where everyone will have an opportunity to work on their goals, aspirations, and hobbies with renewed determination.

By connecting our priorities with the objectives of the organisation in 2020, we will be able to get everyone to progress together and keep the pace over time. Remember, a rising tide lifts all boats. However, this will depend on how well we know everyone around us, such as their working styles and motivation.

To ensure everyone is on the right pace and working as a team, we should initiate collaborative conversations with people at all levels of the business at opportune moments to gain a broader perspective on how everyone is coping. Lastly, always remember to celebrate wins, even the small one. There is never one big finish line – there will be many finish lines in your 2020 journey and keeping the long-term victory in mind is always imperative for everyone to win together.

The Importance of Accuracy

With the many free posters and countless free luck predictions on the web, one should be cautious and take them with a pinch of salt. These free readings make broad generalisations. In the business sense, we cannot afford to lack such accuracy.

In the PR and communication industry, it is hard to think of a task where accuracy is irrelevant. Being accurate and precise at work can help with career development, company growth, profit and many more. The importance of accuracy is notably emphasised on company image and branding. For example, when it comes to PR and comms, choosing the right social listening platform and acting on it is critical. It is also essential to get the right data sources from social channels, blogs and reviews.

A Secret Friend You Can Count On

It is known that the Rat’s “secret friend” is the Ox. A “secret friend” is your best ally. Your “secret friend” works by lending you some of their happiness to guide you through your tough time. If your zodiac is a Yin, your secret (animal) friend will be a Yang. With all the Rat energy filling you up this year, it is essential to look out for your secret friend in your department or workplace!

Today’s complex and challenging society demands collaboration. Consider making new friends with those who specialise in areas that are outside your niche and grow your partner network. For example, PRecious is betting big on integrated and content marketing. The agency is also the Southeast Asia representative of Global Comms PR Network, a network of owner owned and operated independent agencies.

 Your Well-being is PRecious Because it Matters

Chinese astrology prediction in 2020 for health states that there will be moments when exhaustion will manifest. Apart from that, all the zodiac signs will enjoy good health. When we are at our breaking points, remember that it is not the load that breaks us down but the way we can carry it. How can you win when you have reached your breaking point? You win when you have your colleagues and friends that you can count on.

Having to support and develop your relationship with colleagues, sharing your knowledge and proficiency while learning from your colleagues will always make work a better place to be. We are more likely to be engaged in our jobs if we have friends at work and can do so by developing our own people skills which will go a long way with both colleagues and clients.

Creating and maintaining a channel for open communication that supports clear, concise and honest communication will always help with delivering information in a respectful and precise manner. With new business opportunities and financial activities predicted to rise in 2020, it is still essential to embed diverse viewpoints because conflicts are bound to happen.

Finally, if you are looking for inspiration, here’s everything you wanted to know about PR and communications strategy for Chinese New Year.