Francisca Adinda, the Lead for PRecious Indonesia, won the PR Agency Head of the Year at the inaugural Indonesia Agency of the Year Awards 2019 presented by the Marketing Magazine.
Marketing Magazine recognised Francisca Adinda, the Lead for PRecious Communications Indonesia, as the PR Agency Head of the Year at the prestigious 2019 Agency of the Year Awards held in Indonesia for the first time.
Get to Know Frannie
Francisca Adinda is the Indonesia Market Lead at PRecious Communications Indonesia. A graduate of the London School of PR (Indonesia’s leading PR graduate school), Francisca is a Public relations expert with a career that has spanned across both industry and agencies for over 12 years. During this period, she has conceptualised and executed the PR strategy for clients across EduTech, technology, financial services, healthcare and government agencies in SEA Market.
Over the last 4 years at PRecious communications, she has driven communication campaigns in industries as varied as power generation, data analytics, healthcare, fintech, ad tech and blockchain. Within these industries, her work has been diverse – including the announcement of multi-million dollar funding rounds, launching of consumer and enterprise tech products and managing crisis situations.
Francisca Adinda, the Lead for PRecious Indonesia, won the PR Agency Head of the Year at the inaugural Indonesia Agency of the Year Awards 2019 presented by the Marketing Magazine.
PRecious Communications is a vibrant independent PR firm that started as a one-city, one-man boutique firm by Lars Voedisch in 2012. It has since built a regional footprint with 40+ people offering services from traditional PR to digital across B2B, B2C, Corporate with a strong specialisation in startup PR. Today we also own operations in Singapore, Indonesia, Thailand and Australia and have partners in the rest of Asia Pacific.
Interestingly, PRecious Indonesia, too, started as a one-person practice with Francisca. Under her leadership, PRecious Comms has diversified its services to offer integrated communication solutions to meet a broad range of business needs in Indonesia. All of this, while ensuring flexible and cost-effective pricing. Some of the clients for local activations include Seiko, Alba, BASF and Mimpi.
Some of Francisca’s key initiatives include:
About the 2019 Indonesia Agency of the Year Awards
After 11 successful editions in Singapore and 9 in Malaysia, the Agency of the Year Awards event now comes to Indonesia’s shores to measure, recognise and reward the industry’s top-performing agencies. Judged solely by an independent panel of client-side marketers, the awards offer agencies a fantastic opportunity to impress the jury with their outstanding products and services, business performance, people and perspectives.
PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.