Most of us celebrate Thanksgiving by feasting on turkey and fending off well-deserved food comas. But really, Thanksgiving is more than all that. Its true essence lies in being thankful for all the beautiful things we have – including our jobs.
For adults, we spend most of our time at work. We frequently rub shoulders with our colleagues, and focus on developing client relationships, optimising our skillset and doing what we are so passionate about – our job.
As we celebrate Thanksgiving this year, we ask the youngest members of the PRecious Communications team to share what they are thankful for at work.
The warm and deep feeling of gratitude is one of the brightest feelings a human can ever experience. With 2020 introducing numerous challenges from a life safety perspective, the simple notion of physical and mental well-being has gradually gained tremendous importance. What has also played a crucial role for me personally, is being with people, who have constantly stood by my side.
Throughout my PR-adventure at PRecious, I have been surrounded by an indefatigable and creative team. My team would always support, advise and guide me throughout the sophisticated art of communication and public relations. The energy that nourishes their endless efforts in achieving better results and applying smarter strategies has continuously inspired me, and being able to embark on this priceless PRecious experience with them is probably something I am most grateful for.
Contributed by Anastasiia Tsilyk, Junior Client Executive, PRecious Communications
As a young padawan trying to navigate the foreign wilderness of PR, I’m beyond grateful for the guidance and support of my colleagues. My manager Darren has been there to show me the ropes since day one and has been instrumental in my journey at PRecious.
Many other kind souls have also taken me under their wing, though I have yet to get the chance to snap a pic with them, and they’ve really made stormy days seem brighter and more manageable. From laughing through the stress together and finding ways to help each other, my teammates are the MVPs of my thanksgiving cornucopia.
Contributed by Tisha Martinez, Junior Client Executive, PRecious Communications
Thankful for sharing the passion, joy and struggles with colleagues
Stepping into a new industry is always challenging as one is stepping into the unknown. One cannot always expect to receive a helping hand constantly, especially in an SME, but I’ve received guidance not only from my direct bosses but also from managers across different departments and countries.
I’m thankful for sharing the passion, joy and struggles with my colleagues and clients as we bring PR initiatives to life. The first picture shows the planning stages prior to our weekly webinar, and the second one shows our mandatory pick-me-up after it’s all over. Because at the end of the day, one should reflect on your accomplishments and give a little pat on your shoulder – you did great!
Contributed by Toh Liu Han, Junior Business Development Executive, PRecious Communications
Grateful for colleagues nudging me in the right direction
The last feeling one would expect in a new job is comfort and familiarity, but that’s exactly what I’ve felt from day one with my Edge team. Each of them has been nudging me in the right direction so that I take wings on my own very soon. It’s the best kind of nurturing any person needs when he’s just starting out, and I’m truly grateful to my colleagues who have been kind, sweet and patient in dealing with my myriad doubts and questions. I haven’t had a chance to interact with many others in the office, but I’m sure they will be as delightful as the fascinating Edge team. Overall, my Edge team is a warm embrace that soothes me even on tough days.
Contributed by Aishwarya Valliappan, Junior Client Executive, PRecious Communications
Thankful for the lucid presence of PRecious people
Team meetings and office sessions are days not be taken for granted, purely due to the lucid presence that PRecious people have. This year has been a roller coaster one, but joining the PRecious team has marked a great highlight in my life. Every day, I get to be encouraged in the process of developing myself to become a better communicator in the PR industry. Learning is the only gift which has no end button, and learning together with this bunch of remarkable individuals never gets me awed and excited. Go PRecious! 😀
Contributed by Jeslin Kaur, Junior Client Executive, PRecious Communications
Thankful for guidance and directives
As we come to the end of the year, there are many moments to look back and be thankful for here at PRecious. The guidance and the directives I receive from my team members are what I consider the most valuable takeaways from this internship.
I have grown a lot (though still learning) and have overcome many challenges along the way. This learning journey would not have been possible without the team’s care and concern. And of course, not forgetting, our wonderful clients, who have been working closely with the team – always imparting their expertise and widening my perspectives.
Contributed by Grace Chan, Junior Client Executive, PRecious Communications
Contact us for a six-month internship at PRecious Communications to gain exposure at one of Singapore’s leading PR firms. We welcome graduates and students from universities, polytechnics or junior colleges from all backgrounds who are passionate about communicating in an impactful way.
This discussion delves into the art of commemorating Independence Days worldwide, highlighting strategies for brands to infuse their PR activities with cultural pride. From weaving patriotism through compelling stories to leveraging localisation techniques and innovative visual campaigns, discover how brands can authentically engage audiences during these significant celebrations.
PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.